BLOOM: NATIVE WILDFLOWER CO.
OBJECTIVE:
Help Angelenos recognize and protect native bees in their neighborhoods.
DELIVERABLES:
Bee identification app // marketing posters // native wildflower seed packets
BRAINSTORM PROCESS
Looking into audience time commitments and type of involvement created possibilities to further develop deliverables for Bloom.
A brainstorm wall helped sort out solutions according to persona free time and locations.
IDENTIFICATION APP
The Bloom app allows users to identify native bees in their neighborhoods through a camera system.
POSTERS
Posters for Bloom connect the viewer with the importance of native bees through clever copy and branded illustrations and elements.
NATIVE WILDFLOWER SEEDS
Bloom also provides native wildflower seeds to grow a native garden in small spaces at home.
