![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/47bf4ea9-4f80-4355-90ce-31954e5e68a5_rw_1920.jpg?h=190ecf4159585898cd13db7ba9a938f7)
BLOOM: NATIVE WILDFLOWER CO.
OBJECTIVE:
Help Angelenos recognize and protect native bees in their neighborhoods.
DELIVERABLES:
Bee identification app // marketing posters // native wildflower seed packets
BRAINSTORM PROCESS
Looking into audience time commitments and type of involvement created possibilities to further develop deliverables for Bloom.
A brainstorm wall helped sort out solutions according to persona free time and locations.
IDENTIFICATION APP
The Bloom app allows users to identify native bees in their neighborhoods through a camera system.
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/695fd56d-02ec-4baf-9114-9edeb92a39eb_rw_1920.jpg?h=4effb07710e82a5da9d9d21d30f408d5)
POSTERS
Posters for Bloom connect the viewer with the importance of native bees through clever copy and branded illustrations and elements.
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/db57667b-da8a-461a-a4bd-4baca6ca1b7b_rw_1200.png?h=7a2f727a8b95656c7619ecb95afaf20f)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/31faaef7-11e4-4764-b645-1a8ce71635e6_rw_1200.png?h=521871ba1e69cc9ab2d7182b9482b686)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/2f82b24d-2d02-49a3-80c9-09c97ea9794c_rw_1200.png?h=eb7a7bee9068053c056ab1c2ab0943bb)
NATIVE WILDFLOWER SEEDS
Bloom also provides native wildflower seeds to grow a native garden in small spaces at home.
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/aa98f8e0-5aa1-4cbf-ba6b-3ee4ef7dd8f1_rw_1200.jpg?h=94abac509bb3d532ba7ce8cc79da110f)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/a40cb7cc-4a6c-4642-aeab-e89b9905fc13_rw_1200.jpg?h=a67161b4156f0f95dfb9ecdbf39a3041)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/a5e6635b-bbd4-4a58-b3db-d212672f0240_rw_1200.jpg?h=787c3a6e1e0e86e7a48d7a1bca2bee11)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/879c52a1-1c1f-4a02-8875-d058979c948a_rw_1200.jpg?h=f3332363b240b2d832e5c4c54f26860d)