![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/775a417a-83c7-40ec-ba9c-1fd9df7b9661_rw_1920.png?h=e58dc0d0b1cf785ebcbf513e55fcac4e)
TYPECON
OBJECTIVE
Examining typographic & philosophical influences in the United States and Canada.
DELIVERABLES
website, wayfinding banners, posters, print program
PROCESS SKETCHES
![The ampersand featured early in the process as a graphic element.](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/c805bb69-f4b6-493a-94b5-119781e06682_rw_1920.jpg?h=702b1ac6967bb2c42e7c52431a170a08)
The ampersand featured early in the process as a graphic element.
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/c1408770-cb41-446b-99b1-5f2bb6728f5d_rw_1920.jpg?h=7144c2292efdf1ae354b275e21acca12)
![Here specific typefaces are considered (Calluna and Calluna Sans), and the ampersand tilts.](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/8ea8b2c1-c7bc-4248-8f80-6ef15c6423b7_rw_1920.jpg?h=95d74b8c5e59b4dacb04accdd17253dd)
Here specific typefaces are considered (Calluna and Calluna Sans), and the ampersand tilts.
POSTER
Print deliverables push the grid, inspired by the unique history of the event location: the Masonic Temple of Detroit.
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/8a4b0e91-9c56-40d3-ab9f-f012b0eadbb3_rw_1200.png?h=e31602b9502009c121d6ec2ab8f3dcb9)
PROGRAM
The program design follows the poster design concept and provides bios of event speakers along with a program schedule for attendees.
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/4b47d79a-feb2-4df7-ac63-5581834513d2_rw_1200.jpg?h=d6812b38b6741d58116b910a194011ab)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/31e8a828-45e3-4fa9-8a55-2d1b6539e765_rw_1200.jpg?h=a9a49a7a7288fdb3720b46261de5e2ab)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/484ead4c-13e9-4b49-9f16-ddccd317b691_rw_1200.jpg?h=56af045bc9c1d95aaeeef5e963cade60)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/17e953e7-16f7-43fb-97dd-ff5ea43eb23a_rw_1200.jpg?h=8b2d85134bee7eebbb58ad973c9c74a5)
WAYFINDING
Banners direct attendees to important destinations throughout the conference. Mockups below feature the banners in historic photos of the Masonic Temple venue, a nod to the conference concept: NOW & THEN.
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/ae660180-9302-483d-9299-fc02396bd7cc_rw_1200.png?h=295ced3e3947cf5d1dd7993154847838)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/2be41b00-e208-4f02-8c80-7ca9c7544439_rw_1200.jpg?h=a4701d04ad3d0edf0a41cd3f4b9bfc9c)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/259f3c0f-479f-4928-99c7-b195912e96ec_rw_1200.jpg?h=c5b96cda8a37d044747a8bde740fd158)
DESKTOP & MOBILE SITE
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/ac254660-ec72-4949-83d9-89cff45e1303_rw_1200.jpg?h=92ded0abd5c3dbb5434f161773bd642d)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/a4cbedba-518e-4fb4-a476-464166764831_rw_1200.jpg?h=cad81743429f72e3be3ce23a92f6783d)
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/edce107a-95eb-4870-807b-c570c28cc40f_rw_1200.jpg?h=db47a76176efdfb1d0aec372e80a3dd6)
NAME BADGES
Attendees and speakers are distinguished via name badge and lanyard color.
![](https://cdn.myportfolio.com/1ec7655d-956b-4020-961c-9ac4842637e3/73212482-1974-4200-8fb1-250d668f4039_rw_1200.jpg?h=421734183b4213aef1f3fa5af71c7e1d)