
TYPECON
OBJECTIVE
Examining typographic & philosophical influences in the United States and Canada.
DELIVERABLES
website, wayfinding banners, posters, print program
PROCESS SKETCHES

The ampersand featured early in the process as a graphic element.


Here specific typefaces are considered (Calluna and Calluna Sans), and the ampersand tilts.
POSTER
Print deliverables push the grid, inspired by the unique history of the event location: the Masonic Temple of Detroit.

PROGRAM
The program design follows the poster design concept and provides bios of event speakers along with a program schedule for attendees.




WAYFINDING
Banners direct attendees to important destinations throughout the conference. Mockups below feature the banners in historic photos of the Masonic Temple venue, a nod to the conference concept: NOW & THEN.



DESKTOP & MOBILE SITE



NAME BADGES
Attendees and speakers are distinguished via name badge and lanyard color.
