TYPECON
***STUDENT PROJECT DISCLAIMER***
All strategy and rebranded deliverables were part of a student project for educational purposes only. The following links and deliverables do not reflect the official TypeCon event.
OBJECTIVE
Examining typographic & philosophical influences in the United States and Canada.
DELIVERABLES
website, wayfinding banners, posters, print program
PROCESS SKETCHES
The ampersand featured early in the process as a graphic element.
Here specific typefaces are considered (Calluna and Calluna Sans), and the ampersand tilts.
POSTER
Print deliverables push the grid, inspired by the unique history of the event location: the Masonic Temple of Detroit.
PROGRAM
The program design follows the poster design concept and provides bios of event speakers along with a program schedule for attendees.
WAYFINDING
Banners direct attendees to important destinations throughout the conference. Mockups below feature the banners in historic photos of the Masonic Temple venue, a nod to the conference concept: NOW & THEN.
DESKTOP & MOBILE SITE
NAME BADGES
Attendees and speakers are distinguished via name badge and lanyard color.
